2025 Saudi Industrial Exhibition Return Summary
Unlock New Middle East Infrastructure Cooperation Scenarios
After 3 days of compact, efficient exhibition trips, ZW Group delegation returned smoothly from Riyadh, Saudi Arabia. This 2025 Saudi Industrial Exhibition was not just a simple product display. It was an in-depth exploration for us. We integrated into the local market here. We also faced customers’ real needs directly.
Face-to-Face with Customers: Build Trust Through On-Site Interaction
Unlike online communication, we showed customers something on-site at our booth. It was the suspension adjustment of heavy dump trucks. They could feel the improved stability clearly. The adaptive air suspension works on bumpy roads. Many customers shared their vehicle pain points actively. Some said traditional vehicles have issues. They face hydraulic system failures at 45℃. Others mentioned transport needs flexibility. Wheelbase adjustment is what they want. These feedbacks give precise directions. We use them for product optimization. Notably, our high-temperature customized solutions stood out. 3 large infrastructure firms checked test data. The data was for the vehicle’s high-temperature parts. They wanted to visit our factory right away. One firm even finalized a small-batch trial. It needs to fit their ongoing urban project.
Key Market Insights: From “General Equipment” to “Scenario-Specific Customization”
This exhibition taught us a deep lesson. The Middle East market’s core demand has shifted. It used to be “general-purpose equipment.” Now it’s “scenario-specific customization.” We had in-depth talks with 12 local distributors. We also spoke to 8 end-user construction firms. Two key trends came up from these chats. First, large projects want more load flexibility. Transport vehicles need this feature. Trucks with 6.2m-8.5m adjustable wheelbases help. They take 60% of all inquiries. They fit different engineering machinery transfers. Second, durability matters most here. High-temperature and sandy environments are tough. This becomes a core selection indicator. Customers care more about T700 steel’s advantage. It makes vehicles lighter. They pay less attention to simple parameter lists.
Turn Exhibition Gains into Practical Actions
We returned with rich results and insights. Our group started a special working team. First, we will optimize our solutions. They are for high-temperature environments. We use on-site feedback to do this. We focus on upgrading hydraulic systems. They need better high-temperature resistance. Second, we will follow up on potential deals. We assign dedicated staff for this. They handle business talks and technical checks. We want to speed up cooperation implementation.
Future Orientation: Deepen Roots in the Middle East Market
This Middle East trip made one thing clear. We need to go deep into the market. We must listen to customers. We have to adapt precisely too. Only then can we stand firm internationally. The global market is highly competitive. In the future, Shandong ZW Vehicle Group will act. We take this exhibition as a start. We rely on customized products. We also use high-quality services. We will keep deepening our presence there. The Middle East market is our focus.